What’s up for Keep Pace Technology in 2010

Where do I begin? The best way to describe 2009 was that it was a year where I did “due dili­gence” on a num­ber of top­ics. I joined a net­work­ing group, some­thing I highly rec­om­mend, and I finally started putting some seri­ous effort toward evolv­ing the “Keep Pace Tech­nol­ogy”  brand — a lot of which reflect ideas I have had in my head for some time.

To show you the value of net­work­ing, I reached out to my son’s friend Kevin Kirsche (who is a whiz at graph­ics) and after a num­ber of con­ver­sa­tions and pro­to­types — we evolved the Keep Pace Tech­nol­ogy logo. Once the logo was estab­lished, I found a local com­pany who could dig­i­tize the logo so that I could get some shirts made up (which are going to play a promi­nent role in the video). Kevin also designed some really sharp busi­ness cards — and did the back­ground work on get­ting the blog soft­ware installed.

What no one has seen yet, is the work I have doing spe­cific to what this “show” should look like. I think I have some­thing that is unique in the mar­ket, and while the idea is crys­tal clear in my head, get­ting it to paper is tak­ing a lit­tle longer than I expected. While I wish I were a lit­tle fur­ther on the show for­mat, time has been a friend as the show for­mat has evolved nicely over the past few months. Right now my cre­ative juices are at a high, and I have var­i­ous pieces of the script writ­ten. Over­all, this is what I have assem­bled up till this point:

• A pro­to­type a friend cre­ated that could be used as the theme song for the show.
• The script for the voice overview that starts each show.
• A con­sis­tent struc­ture for each show.
• A large list of poten­tial show can­di­dates — which I have nar­rowed down to 3.

Right now, I am work­ing on fin­ish­ing the scripts to the first 3 shows so that I can start doing some pro-type episodes. Once I have the scripts fin­ished, I want to tape the first shows and then have some pri­vate view­ings for a few friends I know can pro­vide crit­i­cal feed­back.   My goal is to get some­thing taped by the end of January.

Now, if you think the devel­op­ment of the show is tough — I have also been think­ing through how to estab­lish a rev­enue stream (I believe the term is “mon­e­tiz­ing  dig­i­tal con­tent”). It’s some­thing that is new to me, but a chal­lenge I eagerly look for­ward to (so if any­one can pro­vide guid­ance, its greatly appreciated).

As you can see, a lot is on my plate! And this is but a sam­ple of what I am work­ing on!

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